growth hacking

growth hacking (uncountable)

1. (entrepreneurship) A marketing and design philosophy which incorporates aspects of marketing into the design of the product itself.
   • 2013 July 8, Ryan Holiday, “The Secret That Defines Marketing Now”, in Fast Company‎:

     The rise of growth hacking is largely responsible for it. Sean Ellis, a startup advisor who coined the term, put it like this: "The #1 requirement for effective, sustainable growth hacking is to start with a 'must have' product experience."

• growth hacker