growth hacker

growth hacker (plural growth hackers)

1. (Internet, marketing) Someone who is skilled in both marketing and programming, and utilises these skills to grow the userbase of a startup.
   • 2013 July 8, Ryan Holiday, “The Secret That Defines Marketing Now”, in Fast Company‎:

     Josh Elman, a growth hacker at Twitter, recognized early on that it was possible to "focus on understanding your users and how they discover and adopt your products [and to] build features that help you acquire and retain more users, rather than just spending marketing dollars."

• growth hacking