Sleeper hit
A sleeper hit is a movie, song, video game, or other entertainment release that was not successful when it was released, but later on became a success. A sleeper hit may have little to no promotion. It also might not have had a successful launch until a fan of the sleeper hit gathers its attention by advertising it. Because of this its popularity increased.[1]
Examples:
Foundations-Kate Nash
Talk to me-Chris Andreucci
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