Promotion

Promotion means spreading information about an product, service or issue.

For promotion in sport, see Promotion and relegation.
For promoters in genetics, see Promoter (genetics).

Promotional activity generally involves a company spreading knowledge about its brand, products, or service to generate demand, build a following, raise awareness, or build loyalty. Many of these activities taking place simultaneously, and including channels such as: Social Media, Direct Mail, Print, and Television.

Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:

  • Publicity and public relations
  • Advertising

Promotion for marketing includes additionally:

  • Personal selling
  • Non-personal selling
  • Sales promotion
  • Tradeshows
  • Direct selling
  • Refer a friend
  • Loyalty bonus
  • Product placement

Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.

References
The Simple English Wiktionary has a definition for: promotion.
  1. Clifford, Stephanie (July 22, 2008). "A Product's Place Is on the Set". Advertising (editorial). The New York Times. Retrieved 2008-11-22.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.