SAIC-GM-Wuling

SAIC-General Motors-Wuling Automobile Co., Ltd. (SGMW) is a joint venture between SAIC Motor Corporation Limited, General Motors Company, and Liuzhou Wuling Motors Co., Ltd. It was established on November 18, 2002, and is headquartered in Liuzhou, Guangxi, China. SGMW primarily focuses on the production and sales of passenger cars, commercial vehicles, and powertrains. The company's main products include mini commercial vehicles, multi-purpose vehicles (MPVs), SUVs, and engines.

SAIC-GM-Wuling Automobile
Native name
上汽通用五菱汽车股份有限公司
Company typeJoint venture
IndustryAutomotive
Founded18 November 2002 (2002-11-18)
Headquarters
Liuzhou, Guangxi, China
Area served
China
Indonesia
Key people
  • Shen Yang (General Manager)[1]
  • Raymond Bierzynski (Executive vice president)[2]
ProductsAutomobiles
Microvans
BrandsBaojun
Wuling
Owners
[3]
Number of employees
20,000[4]
SubsidiariesBaojun
SGMW Indonesia
Etsong (2002–03)
Websitesgmw.com.cn

History

In 2002, the American giant General Motors decided to establish a third joint venture company, next to Shanghai GM and the liquidated Jinbei GM, to produce cars for the Chinese market. The SAIC Motor concern was again invited to join the partnership, with a majority share of 50.1%, with GM's share being 34%, while the third party in the alliance was the commercial vehicle manufacturer Wuling Motors, with a 15.9% share in the company.[5]

Initially, the concern's goal was to develop the offer and profits from the sale of Wuling vans and vans, which are popular in China,[6] in turn, in 2010, a second brand focused on cheap passenger cars and SUVs was created - Baojun.[7] After the previous activities of SAIC-GM-Wulinga were limited to China and its subordinated Hong Kong and Macau, in 2015 the first foreign branch was opened in the form of SGMW Motor Indonesia. It built its own factory in Indonesian Bekasi[8] and established a locally focused offering of the Wuling brand.

SGMW remains in close partnership with the brands subordinated to General Motors and SAIC Motor, applying a badge engineering policy towards models, exporting them to global markets developing countries, mainly under the Chevrolet and MG brands.

Current products

Wuling

Since 2020, SAIC-GM-Wuling has categorized its vehicle models into "Red Badge" and "Silver Badge." The "Red Badge" models are primarily designed for light commercial or entry-level passenger vehicles, while the "Silver Badge" models are used for more premium passenger cars in global markets.[9][10]

Silver Badge
  • Hongguang Mini EV (2020–present), electric city car
  • Air EV (2022–present), electric city car
  • Binguo (2023–present), electric subcompact car
    • Binguo Plus (to commence), enlarged variant of Binguo
  • Starlight (2023–present), mid-size sedan
  • Xingchi (2021–present), subcompact SUV
  • Asta (2021–present), compact SUV
  • Nebula (2023–present), compact SUV
  • Jiachen (2022–present), compact MPV
  • Victory (2020–present), mid-size MPV

Red Badge
  • Hongguang Plus (2019–present), compact MPV
  • Hongguang S1 (2015–present), compact MPV
  • Hongguang S3 (2017–present), compact SUV
  • Hongguang V (2015–present), compact MPV
  • Zhengcheng (2014–present), van
  • Sunshine (2002–present), microvan[n1 1]
  • Rongguang (2008–present), microvan[n1 2]
  • Zhengtu (2021–present), mid-size pickup
  • Hongguang Mini EV
    Hongguang Mini EV
  • Hongguang Plus
    Hongguang Plus
  • Hongguang S3
    Hongguang S3
  • Hongguang V
    Hongguang V
  • Rongguang
    Rongguang
  • Rongguang V
    Rongguang V
  • Sunshine II
    Sunshine II
  • Sunshine S
    Sunshine S
  • Xingchen (Asta)
    Xingchen (Asta)
  • Wuling Xingchi
    Wuling Xingchi
  • Victory
    Victory
  • Zhengtu
    Zhengtu

Baojun
See the main article: Baojun
  • E300
    E300
  • RC-5
    RC-5
  • RS-5
    RS-5
  1. Also Wuling Zhiguang (之光)
  2. Also EV50 / Dianka

References
  1. "SGMW's Baojun Brand to Sell Passenger Cars in China". General Motors (Press release). 18 July 2010.
  2. "Raymond Bierzynski Appointed Executive Vice President of SAIC-GM-Wuling". media.gm.com (Press release). 12 October 2012. Retrieved 8 October 2013. Bierzynski served in leadership roles in China as president of the Pan Asia Technical Automotive Center (PATAC) from 2004 to 2007, and vice president of GM Asia Pacific and GM executive director of China Engineering from 2007 to 2009
  3. "About GM China". gmchina.com. 2013. Archived from the original on 4 October 2013. Retrieved 1 October 2013.
  4. Raghav Narsalay, Ryan T Coffey, Cherry Lu Cui and John Gong (2012). "SGM Wuling: Bringing affordable vehicles to low-income consumers" (PDF). Accenture. Archived from the original (PDF) on 24 October 2013. Retrieved 27 January 2024.{{cite journal}}: CS1 maint: multiple names: authors list (link)
  5. "Chińskie subsydia pomagają wieśniakom i… General Motors" [Chinese subsidies help villagers and… General Motors]. forsal.pl (in Polish). 20 March 2009. Retrieved 27 January 2024.
  6. "Wuling Motors". Retrieved 16 March 2021.
  7. "GM's Baojun brand for China to be launched this month - paultan.org". Paul Tan's Automotive News. 14 November 2010. Retrieved 27 January 2024.
  8. "Wuling Motors Holds Groundbreaking Ceremony for its First Plant in Indonesia". Retrieved 16 March 2021.
  9. "GM Authority".
  10. "面向全球市场 五菱银标Logo正式发布". www.sohu.com. Retrieved 5 January 2024.
  11. Schifferes, Steve (17 May 2007). "Cracking China's car market". bbc.co.uk. BBC. Retrieved 29 November 2012. The (Wuling Sunshine) costs $3,700 (£1,872), has a 0.8 litre engine, have a top speed of 60 mph, and weighs less than 1000kg
  12. Li Fangfang (14 August 2009). "Wuling minis go global under GM Chevrolet brand". China Daily. Retrieved 2 December 2010.
  13. Webb, Alysha (24 November 2012). "To see the future for GM in China look at the SAIC-GM-Wuling joint venture". chinaev.wordpress.com ("Alysha Webb's ChinaEV Blog"). Retrieved 8 October 2013. In late 2010, however, GM boosted its share to 44%, leaving Wuling with 5.9%.
  14. McGregor, Richard (20 July 2001). "GM looks to China for auto triple alliance". Financial Times. Pearson: 31.
  15. "SAIC-GM-Wuling Automobile Co. Ltd. (SAIC-GM-Wuling)". GM China. Retrieved 1 November 2011.
  16. "SAIC-GM-Wuling Automobile Co. Ltd. (SAIC-GM-Wuling)". media.gmchina.com. 2013. Archived from the original on 8 March 2016. Retrieved 9 October 2013.
  17. "GM Egypt to Produce Chevrolet Move Passenger Van in 2012" (PDF). GM Egypt (Press release). 13 December 2011. Retrieved 10 October 2013. GM Egypt plans to produce about 5,000 units annually for sale in Egypt starting third quarter of 2012. Vehicle kits will be supplied by GM China's SAIC-GM-Wuling joint venture. [...] The Chevrolet Move is based on the Wuling Rong Guang,
  18. "Chevrolet Lechi to Be Sold Under Baojun Brand in China". GM Media: China (News release). General Motors. 15 August 2012.
  19. "SAIC-GM-Wuling Opens Passenger Car Production Base". media.gm.com (Press release). 18 November 2012. Retrieved 8 October 2013. Baojun products are targeted primarily at first-time car buyers in China's second-, third- and fourth-tier cities.
  20. Just-Auto (23 November 2011). "China: SAIC-GM-Wuling to Start Assembly of Chevy Move in Q3/2012". Just-Auto Global News. London. ProQuest 905880515. Vehicle kits will be supplied by GM China's SAIC-GM-Wuling (SGMW) joint venture
  21. "GM buys old Chinese car factory". The Economic Times. Bennett, Coleman & Co. Ltd. 3 June 2005. Retrieved 30 November 2012.
  22. Fang Yan; Wills, Ken (22 November 2010), "GM unveils new brand in China, targets smaller cities", reuters.com, Thomson Reuters, retrieved 30 November 2012, Those big coastal cities are rapidly becoming less than a quarter of our business, and the real growth is in what we call tier three, tier four cities," Terry Johnsson, vice president of GM's China operations, told Reuters in an interview. "It wouldn't be unexpected to see 60 percent of the business in tier 3 and tier 4 cities (in five years).
  23. Shirouzu, Norihiko (18 November 2012). "GM ups capacity in no-frills China car market". reuters.com. Thomson Reuters. Retrieved 23 November 2012.
  24. "GM 2012 global sales rise 2.9 pct on strong Chevy demand". Reuters. 14 January 2013. Retrieved 20 January 2013.
  25. Tang, Rachel (November 2009). The Rise of China's Auto Industry and Its Impact on the U.S. Motor Vehicle Industry (PDF). Congressional Research Service. pp. 18–19. Retrieved 30 November 2012.
  26. White, Joseph B. (20 April 2007). "For GM in China, Tiny Is Mighty; Wuling Venture Plans Expansion as Sales of Small Cars Surge". Wall Street Journal. Dow Jones and Company. p. A9.
  27. Shirouzu, Norihiko (12 November 2010). "Corporate News: GM to Strengthen China Stake". Wall Street Journal. Dow Jones and Company: B2.
  28. Mullich, Joe. "China's "Second-Tier" Cities Take Off". Special Advertising Section Presented by Cathay Pacific. The Wall Street Journal. Dow Jones and Company, Inc. Retrieved 4 June 2012.
  29. "MiniTruck Products". SGMW USA MiniTrucks, Off Road Utility Vehicles and Low Speed Vehicles (LSV). SGMW USA. Archived from the original on 30 September 2007.

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