University of Applied Management (UAM)
Hochschule für angewandtes Management
Motto
Besser studieren!
Established2004
PresidentProf. Dr. Dr. Claudius Schikora
Students2.800 (SS 2017)
Location
Ismaning
,
Bavaria
,
Germany

48°18′15″N 11°54′46″E / 48.3043°N 11.9129°E / 48.3043; 11.9129
CampusBerlin, Unna, Treuchtlingen, Neumarkt i.d.Opf.
Websitehttp://www.fham.de/en/

Established in 2004, the University of Applied Management (UAM) is a private, state-approved and fee-based university in Bavaria. The headquarters is located in Ismaning. The for-profit university also has campuses in Neumarkt, Berlin, Treuchtlingen, Unna and Accra.[1]

University and study concept

The University of Applied Management (UAM) adopts a semi virtual-study concept, emphasizing contemporary online learning and communication platform. Each semester incorporates three attendance phases spanning approximately eight weeks, with these in-person sessions lasting five days. The purpose of these phases is to facilitate lectures, courses, and examinations.

During virtual phases, students employ multimedia-based tools to acquire the knowledge. The teaching methods employ a blended learning approach, focusing on problem-based learning to enhance overall learning success and problem-solving skills, fostering the practical application of theory.

The University of Applied Management extends its services beyond education, functioning as a corporate university and engaging in partnerships for dual degree programs. Additionally, it provides market-oriented services, including market analysis and monitoring. the curriculum is highly practical, featuring exercises and case studies in examinations to ensure a hands-on learning experience.

Collaboration with enterprises and associations is integral to the university's approach, ensuring the integration of the latest business and market trends into the curriculum. The University of Applied Management is part of a network that includes The Privatuniversity Castle Seeburg and the H:G University of Health and Sports, Technique and Art, both of which also embrace the semi-virtual study approach.[2]

Campus Erding
Campus Neumarkt
Study rooms

Degree programs and main focus

Depending on the course the academic degrees Bachelor of Arts, Master of Arts, Bachelor of Laws and Master of Laws can be achieved. The following study programs are offered:

  • Business administration Bachelor of Arts (B.A.) with the specializations/industrial focuses
  • Business Administration Master of Arts (M.A.) with specializations/industrial focuses
    • International Management
    • International Accounting
    • HR & Health Management
    • Media & Online Marketing
  • Business Psychology Bachelor of Arts (B.A.) with specializations/industrial focuses
    • Organizational Psychology
    • Marketing Psychology & Advertising Psychology
    • Human Resources Development & Training
    • Communication & Advertising
  • Business Psychology Master of Arts (M.A.) with specializations/industrial focuses
    • Marketing Psychology & Advertising Psychology
    • Leadership & Change Management
    • Business Coaching & Consulting
    • Sports Management Bachelor of Arts (B.A.) with specializations/industrial focuses
    • Marketing Management in Sports
    • Club, Association & Sports Facility Management
    • Outdoor Sports & Adventure Management
    • Event Management
    • Sport Management Master of Arts (M.A.) with specializations/industrial focuses
    • Event Management
    • Sport Management
    • International Adventure Management
  • Business Laws Bachelor of Laws (LL.B.) with the specializations
    • Business Law
    • Tax law
    • Law of Public Administration
    • International Business Law
  • Business Laws Master of Laws (LL.M.) with the specializations
    • Leasing
    • International Contracts
    • Real Estate Law[3]

Accreditation

The University of Applied Management has achieved institutional accreditation, marking a significant milestone in its academic recognition. All Bachelor's and Master's degree programs underwent accreditation in alignment with the Bologna Process under the European Credit Transfer and Accumulation System (ECTS) by the Foundation for International Business Administration Accreditation (FIBBA).

To uphold the standard of its study programs, the university has implemented a robust quality management system. This system incorporates assessments from external experts and internal student evaluations, collectively ensuring the high caliber of education provided.

With commitment to excellence, the University of Applied Management aspires to attain a leading position in its chosen management disciplines. This dedication to academic quality and leadership underscores the instiutuion's standing in the realm of higher education.[4]

Partners

The University of Applied Management is cooperating with the Ludwig-Maximilians University of Munich and the University of Erlangen-Nuremberg. Lasting partnerships also exist with:

References

  1. ↑ "University of applied Management" Süddeutsche Zeitung. Retrieved: 26.06.2015.
  2. ↑ "Semi Virtual Study Concept" Sportmanagement-studieren.de. Retrieved: 26.06.2015.
  3. ↑ "Courses of Study Azubiyo. Retrieved: 26.06.2015.
  4. ↑ "Accreditation" Wissenschaftsrat GmbH. Retrieved: 26.06.2015.
  5. ↑ "Partnerships" University of Applied Management GmbH. Retrieved: 28.05.2015.
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