The North Alliance
TypeHolding company
IndustryBrand, Design, communications, technology, advertising, marketing
Founded2014 (2014)
FounderThomas Høgebøl
Headquarters
Oslo
,
Norway
Area served
Worldwide
ServicesBranding & identity
consumer insights
design
digital
marketing
market research
public relations
relationship marketing
Revenue985 million NOK (2016)[1]
Number of employees
1250 (2022)
Subsidiaries&Co, Åkestam Holst, Anorak, Axenon, BKRY, Bold, NoA Consulting, NoA Connect, NoA Health NoA Ignite, North Kingdom, Scienta, Agitec, DK&A, Bluebird, Bob the Robot & Unfold
Websitewww.thenorthalliance.com

The North Alliance (NoA) is a Scandinavian agency network, working with design, communication and technology.[2] Founded in 2014, it is organized as a holding company and consists of 26 cooperating agencies in Denmark, Norway, Sweden, Finland and Poland with over 1250 employees. In 2016 the combined turnover was estimated at around €100 million.[3]

Agencies

  • &Co
  • Åkestam Holst
  • Anorak
  • Axenon
  • BKRY
  • Bold
  • NoA Consulting
  • NoA Connect
  • NoA Health
  • NoA Ignite
  • North Kingdom
  • Unfold
  • Agitec
  • Bluebird
  • Scienta
  • Bob the Robot
  • DK&A

History

The conglomerate was formed in January 2014 by Thomas Høgebøl, former head of McCann Worldgroup, backed by Finnish private equity fund CapMan Group.[4] 2017 Capman Group exited and the private equity firm Norvestor stepped in as new owner of NoA.

References

  1. ↑ "Nære milliarden – kan bli solgt innen to år". Dagens Næringsliv.
  2. ↑ "About NOA | N°A – The North Alliance". Thenorthalliance.com. Retrieved 2015-10-18.
  3. ↑ "Nære milliarden – kan bli solgt innen to år". Dagens Næringsliv.
  4. ↑ "The Nordics Are Coming: North Alliance to Buy a U.S. Office | Global News – Advertising Age". Adage.com. 2015-07-16. Retrieved 2015-10-18.
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