Sol de Janeiro is an American skincare and fragrance brand founded in 2015 and inspired by Brazilian beach culture.[1][2] Sol de Janeiro products carry its signature base of almond and vanilla scents.[3]

History

Co-founder and CEO Heela Yang worked as a director of marketing at Clinique and as a manager at Lancôme before moving from New York City to Brazil with her husband in 2008.[4][5][1] Yang, a Korean-American and Harvard Business School alumna,[6] founded Sol de Janeiro after living in Brazil and experiencing its inclusive beach culture firsthand.[1][7]

In 2021 L’Occitane Group acquired a majority stake in Sol de Janeiro, valuing the company at US$450 million.[8][9][10][11]

Marketing

TikTok had a major effect on the brand's business, collaborating with social media influencers such as Katie Fang.[12][13] "Euphoria" star Barbie Ferreira was chosen as a brand ambassador in 2023.[14]

References

  1. 1 2 3 Mitchell, Heidi. "Sol de Janeiro's candy-sweet scents are what summer 2023 smells like". Fast Company. Retrieved June 10, 2023.
  2. ↑ Montemayor, Cristina (October 24, 2023). "HOW SOL DE JANEIRO TURNED A SINGLE HERO PRODUCT INTO A FRAGRANCE PHENOMENON". BeautyMatter.
  3. ↑ Shatzman, Celia (July 19, 2021). "How CEO Heela Yang Infused 6 Brazilian Beauty Lessons Into Sol De Janeiro". Forbes.
  4. ↑ Weil, Jennifer (May 19, 2023). "Sol de Janeiro's Heela Yang on Being Hyperfocused CEO". Women's Wear Daily.
  5. ↑ Tan-Gillies, Hannah (26 April 2023). "Interview: Heela Yang on spreading body positivity and Brazilian confidence with Sol de Janeiro". The Moodie Davitt Report.
  6. ↑ Tsuzuki, Heela (2 November 2022). "STRONG FINISH A timely, strategic partnership pays off". Harvard Business School.
  7. ↑ Ali Donaldson, How PE Helped This Beauty Founder Land a Sale to L'Occitane Inc magazine, October 2022
  8. ↑ Press Release L’OCCITANE acquires majority stake in Brazilian-inspired premium beauty brand Sol de Janeiro 15 November 2021
  9. ↑ "L'Occitane acquires Sol de Janeiro, valuing the brand to US$450 million". Premium Beauty News. Retrieved 2021-11-18.
  10. ↑ L’Occitane to Acquire Sol de Janeiro: L'Occitane is buying a majority stake in Sol de Janeiro, while the founder and CEO will maintain a minority position. Women's Wear Daily, Allison Collins, November 15, 2021
  11. ↑ Bersola, Camille (25 October 2023). ""Stellar" Sol de Janeiro helps L'OCCITANE Group deliver strong first-half results". The Moodie Davitt Report.
  12. ↑ PAULY, ALEXANDRA. "HOW SOL DE JANEIRO BECAME TIKTOK'S FAVORITE FRAGRANCE BRAND". Highsnobiety.
  13. ↑ Spruch-Feiner, Sara (2023-11-10). "Glossy Pop Newsletter: Meet Katie Fang, Gen Alpha's favorite beauty influencer". Glossy. Retrieved 2023-12-25.
  14. ↑ MZIZI, YOLA (3 May 2023). "Sol de Janeiro Bets On Barbie". Business of Fashion.
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