Ritual
Founded2016
FounderKaterina Schneider
Headquarters
Los Angeles, California
,
United States
Area served
United States
Canada
United Kingdom
ProductsEssential for Women 18+
Essential for Women 50+
Essential Prenatal
Essential Postnatal
Essential for Men 18+
Essential for Men 50+
Essential for Teens
Essential for Kids
Essential Protein
Synbiotic+
Websiteritual.com

Ritual is an online retailer of multivitamins and nutritional supplements headquartered in Culver City, Los Angeles. The startup was established in 2016 by Katerina Schneider.[1]

Overview

Ritual formulates, manufactures, and distributes multivitamins, protein supplements, and probiotic products. It started when Schneider was planning to start a family and realized that her multivitamins bore potentially harmful ingredients. She started Ritual in 2016 after spending a year researching women's diets with Dr. Luke Bucci to identify what vitamins women really needed.[2] The sales of the company are based on online subscription.[3][4] The company has been criticized for its marketing and advertisement techniques claiming misrepresentation of paid endorsements.[5][6]

References

  1. ↑ O'Connor, Clare (1 August 2017). "Instagram-Friendly Women's Vitamin Startup Ritual Raises $10.5M Series A". Forbes. Retrieved 17 October 2019.
  2. ↑ Decker, Vivienne. "Katerina Schneider Wants To Change Women's Health With Ritual, An Instagrammable Vitamin Company". Forbes. Retrieved 2021-02-03.
  3. ↑ Decker, Vivienne (31 October 2017). "Katerina Schneider Wants To Change Women's Health With Ritual, An Instagrammable Vitamin Company". Forbes. Retrieved 17 October 2019.
  4. ↑ Storm, Stephanie (May 26, 2016). "Vitamins join the clean label bandwagon". The New York Times. Retrieved 17 October 2019.
  5. ↑ Maheshwari, Sapna. "Tricky Ads from a vitamin company that talks up openness". The New York Times. Retrieved 17 October 2019.
  6. ↑ "The Controversial Redesign of the Lowly Multivitamin (Yes, Controversial)". Wired. 15 November 2016. Retrieved 17 October 2019.


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