Hatch is an Amsterdam-based ecommerce platform that was founded in July 2011 under the name Iceleads by serial entrepreneur Joris Kroese[1] and founding partner Icecat[2] as being part of the iMerge group that provided EUR 500,000 seed capital.

The company developed a Where to Buy platform that allows brands to connect with online retailers.[3] Hatch is globally servicing A-brands such as Intel, Lenovo, Bose,[4] Philips, Dorel and offers them a live interface with 2800 retailers.[5]

Series-A funding

In March 2015 the company raised 3,5 million dollar venture capital in a Series A funding round.[6] The growth capital was provided by Vortex Capital Partners.[7] Two months later the company established a new board of directors by attracting Tony Hewett and Sebastian Aubert (Formerly Universal McCann) and Dimitra Retsina.[8] It then also opened an office in Portland, Oregon.[9]

November 2015 Iceleads changed their company name to Hatch by launching a new website and sending out a press release.[10]

Awards and recognition

During the 2015 B2B Marketing Awards in London the company became a finalist] in the category "Best use of digital techniques and/or technologies",[11] with their business case New from Bose.[12] The case later also won a few other awards such as the FWA[13] and Lovie Awards.[14] Aside from being a speaker on several (start-up) events,[15] the company was also listed in the top charts of the Dutch Start-up Deals.[16]

Hatch currently employs 40-50 FTE in their offices in Amsterdam, Bangkok, Düsseldorf, London, Kiev and Portland.

References

  1. ↑ "Iceleads: de win-win-winsituatie van de koopknop - Emerce". emerce.nl.
  2. ↑ "Iceleads krijgt kapitaalinjectie van half miljoen". computable.nl.
  3. ↑ "Hatch. Turning browsers into buyers". vimeo.com.
  4. ↑ "New from Bose - Emerce eGuide".
  5. ↑ "Current Openings - Hatch". workable.com.
  6. ↑ "Dutch startups raise nearly € 80 million in first quarter 2015". startupjuncture.com. 2 April 2015.
  7. ↑ Demery, Paul. "Iceleads gets $3.5 million to help channel manufacturers' online sales". internetretailer.com.
  8. ↑ "Nieuwe aanstellingen maken top Iceleads compleet - Emerce". emerce.nl.
  9. ↑ "EntSun News - Iceleads hires US based David Byelick for the role Regional Director for the Americas - 10627640". entsun.com.
  10. ↑ "Iceleads heet voortaan Hatch". adformatie.nl. 24 November 2015.
  11. ↑ "B2B Awards 2015 - Shortlist boards final". turtl.co.
  12. ↑ "New From Bose - B2B Awards Submission". vimeo.com. 26 June 2015.
  13. ↑ "FWA winner - New from Bose". thefwa.com.
  14. ↑ "The Lovie Letters presented by Google". lovieletters.eu.
  15. ↑ "Marketing Technology 2015". marketingtechnology2015.nl.
  16. ↑ "Printservice 3D Hubs closed the best startup deal of the year". startupjuncture.com. 16 April 2015.
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