George Cadbury Jr
Born(1878-04-07)7 April 1878
Kings Norton, Worcestershire, England
Died27 September 1954(1954-09-27) (aged 76)
Birmingham, Warwickshire, England
NationalityBritish
Occupation(s)Chairman of Cadbury Brothers, business theorist, philanthropist
Known forDeveloping Cadbury Dairy Milk
Parent(s)George Cadbury
Mary Tylor
RelativesEdward Cadbury (brother)
Egbert Cadbury (half-brother)
Marion Greeves (half-sister)
Richard Cadbury (paternal uncle)

George Cadbury Jr (7 April 1878 – 27 September 1954) was a British chairman of Cadbury, business theorist, and philanthropist. He is best known for developing Cadbury Dairy Milk in 1905 which would become the company's best-selling product.

Biography

George Cadbury Jr was the second son of George Cadbury and his first wife, Mary (née Tylor). He grew up in the house which is now occupied by the Woodbrooke Quaker Study Centre near Birmingham, England.

A Director and later Chairman of Cadburys Ltd, he was interested in the scientific and chemical aspects of the business, including standardising recipes and recording them in a book. After ten years of developing milk chocolate with his R&D team, in 1905 he launched Cadbury Dairy Milk.[1][2] The bar was a great sales success, and became the company's best-selling product by 1914.[3]

See also

Cadbury family

References

  1. Hunter, Paul (2016). The Seven Inconvenient Truths of Business Strategy. Taylor & Francis. p. 102.
  2. Fitzgerald, Robert (2005). "Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900–1939". Business History. 47 (4): 511–531. doi:10.1080/00076790500132977. S2CID 154421535.
  3. Jones, Geoffrey (1984). "Multinational Chocolate: Cadbury Overseas, 1918–39". Business History. 26 (1): 59–76. doi:10.1080/00076798400000004.
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