Flamant
TypePrivate
IndustryRetail
FoundedGeraardsbergen, Belgium (1978)
FounderAlex Flamant
HeadquartersGeraardsbergen, Belgium
Area served
Worldwide
ProductsInterior design
Websitewww.flamant.com

Flamant is a multinational interior and home decoration brand, headquartered in Geraardsbergen, Belgium. The company has its own stores in Belgium, France, Germany and Italy and operates a wholesale network of about 500 multi-brand stores worldwide.[1] It was granted a royal warrant of the Court of Belgium in 2007,[2] that was renewed in 2014 with the succession of Philippe to the Belgian throne.[3]

History

In 1978 Alex Flamant took over his father’s antique shop and expanded the business into an interior decoration concept.[4] During the 1990s Flamant opened stores in Antwerp, Brussels, Ghent, Knokke-Zoute and Lille.[1] During the first decade of the new millennium Flamant opened stores in Paris, Hamburg, Milan, Düsseldorf and Bordeaux.

In 2009 Edwin Vandermeulen was named the new CEO of the company.[5] An online shop was launched in 2012.[6] Subsequent store openings include the new Antwerp shop at the former royal palace in Antwerp, where Flamant occupies the listed coach house.[7] Flamant opened its fourth retail store in France, located in a boutique in Lyon, in October 2013.[8]

Products

The collection consists of furniture and home accessories and decorations: from dinnerware to dining tables and from bed linens to sofas. The brand also has a paint collection.[9] The style is described as a combination of classic and modern, charming and bohemian.[1][10]

The department Flamant Projects realizes hospitality projects. Plan-drawing, 3D visualization, furniture production and installation are among their services.[11]

References

  1. 1 2 3 "IN DE KIJKER. Flamant Home Interiors". De Standaard (in Flemish). 18 November 2005. Retrieved 2021-03-22.
  2. "Koning Albert II brevetteert elf nieuwe hofleveranciers". De Standaard (in Flemish). 14 November 2007. Retrieved 2021-03-22.
  3. "The Belgian Monarchy". The Belgian Monarchy. Retrieved 2021-03-22.
  4. "Recherche". Le Soir (in French). Retrieved 2021-03-22.
  5. "Flamant geeft fakkel deels door". De Standaard (in Flemish). 13 January 2010. Retrieved 2021-03-22.
  6. "Flamant lance son e-shop de produits déco : découvrez-le". Cotemaison.fr (in French). 2012-11-07. Retrieved 2021-03-22.
  7. http://www.retaildetail.be/nl/belgie/wonen/item/15013-flamant-verhuist-naar-koetshuis-van-het-paleis-op-de-meir
  8. "Rue du Commerce. Lyon 6e : le concept store Flamant déploie son charme avenue de Saxe". www.leprogres.fr (in French). Retrieved 2021-03-22.
  9. McColl, Pat; Tribune, International Herald (2001-03-12). "From Mega to Tiny, Paris's Eclectic Shopping Mix". The New York Times. ISSN 0362-4331. Retrieved 2021-03-22.
  10. "Home". interiorpainter.ca.
  11. "Flamant, décoration : tout savoir sur cette jolie marque". Cotemaison.fr (in French). 2013-03-13. Retrieved 2021-03-22.
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