Behalf [1] offered short-term financing with flexible repayment terms to U.S.-based small businesses, ranging between $300-$50,000.

Behalf pays vendors directly, on behalf of the small business, for the purchase of goods or services. Behalf has headquarters in New York.

Behalf officially ceased to operate on 01.2023.[2]

History

Behalf was founded in 2011 by Benjy Feinberg, Shai Feinberg, and Jeremy Esekow.

In January 2015, Behalf announced a partnership with MasterCard and Comdata.[3] This partnership enables small business financing with almost any vendor that accepts MasterCard.[4]

In July 2015, Behalf raised $119 million from Mission OG, Sequoia Capital, Spark Capital, Maverick Ventures, and Victory Park Capital.[5]

As of February 2016, the Better Business Bureau rates Behalf as A+.[6]

Behalf officially ceased to operate on 01.2023.[2]

References

  1. ↑ "Home". behalf.com.
  2. 1 2 "Behalf". finder.startupnationcentral.org. Retrieved 2023-10-15.
  3. ↑ "Challenged by Upstarts, Lenders Try New Strategy: Cooperation". 8 January 2015.
  4. ↑ "Comdata, Behalf and MasterCard enter strategic alliance".
  5. ↑ Chernova, Yuliya (29 July 2015). "Behalf Lands Credit, Equity as Funding for Lending Startups Hits Record". Wall Street Journal.
  6. ↑ "Behalf Inc in New York". BBC. Archived from the original on 2015-12-13. Retrieved 2015-12-13.
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