Type | Lighter |
---|---|
Inception | 1973 |
Manufacturer | Société Bic |
Available | Available |
Current supplier | Société Bic |
Website | BIC lighter official homepage |
A BIC lighter is a disposable lighter in production by Société Bic since 1973.[1][2]
Marketing
The BIC lighter was first mentioned in a 1972 Time magazine article reporting that BIC was developing a lighter that could be lit up to 3,000 times before wearing out.[3] In 1975, television commercials told potential consumers to "flick your BIC", a slogan that is still used.
References
- ↑ Wilson & Co. "A Brief History of Flame: The Story of the Everyday Lighter". Sharrowmills.com. Retrieved 4 November 2021.
- ↑ "Who Invented the Bic Lighter?". Reference.com. Retrieved 4 November 2021.
- ↑ "BIC Corporation History". FundingUniverse.com. Retrieved 4 November 2021.
External links
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