what's not to like

American origin, 1960s.[1]

what's not to like?

1. (informal, rhetorical question, sometimes sarcastic) Rhetorically implying that what is spoken of is undoubtedly good.
   • 1964, William Hanna, Joseph Barbera, Hey There, It's Yogi Bear (motion picture), spoken by Yogi Bear (Daws Butler):

     What's not to like about Robin Hood? I'll steal from the rich and give to a poor bear: me.

   • 2009, Linda Woodbridge, “Country Matters: As You Like It and the Pastoral-Bashing Impulse”, in Harold Bloom, editor, William Shakespeare: Comedies, Infobase Publishing, →ISBN, page 23:

     […] –one would think that this comedy offered satisfactions for gender theorists, feminists, queer theorists, Marxists, and ecocritics alike. What's not to like in As You Like It?

   • 2012, Quentin Tarantino, Django Unchained (motion picture), spoken by Django (Jamie Foxx):

     Kill white people and get paid for it? What's not to like?

• “what's not to like”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.
• “what's not to like”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.