vlogpology
English
Etymology
Blend of vlog + apology. Popularised in a January 2020 study of YouTuber apology videos by data visualisation website The Pudding, but attested earlier (see quotations).
Noun
vlogpology (plural vlogpologies)
- (derogatory, neologism, very rare) An apology video; a video, typically uploaded to video-sharing service YouTube, in which an Internet celebrity/influencer apologises for, or addresses, public backlash, especially in an insincere manner.
- 2013 April 10, JMMA_ALLDAY, Twitter:
- fucking RUINED this guy myers needs a vlogpology without hte mask ...SHOW YOURSELF MYERS !
- 2020 January, Arjun Kakkar, Russell Samora, “The Aftermath of a YouTube Apology”, in The Pudding:
- vlogpology (noun): when a famous YouTuber becomes embroiled in a controversy, makes headlines, and releases an apology video.
- 2022 November, Bella Sampson, I'm Sorry You(Tube) Feel That Way: An Introduction to the YouTube Vlogpology Genre (Thesis), Auckland University of Technology, page 2:
- My findings also show that vlogpologies are often created when the vlogger is under extreme duress and may be uncomfortable with being told to apologise, which can result in non-apologetic language and seem insincere.
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