use the user

English

Noun

use the user (uncountable)

  1. (advertising) A promotion that offers some additional bonus to customers who refer further customers.
    • 1931, American Gas Engineering Journal, volumes 134-135, page 8:
      A "Use the User" plan will also be conducted by the outside salesmen and by the floor sales people by telephone.
    • 1962, George Meredith, Effective Merchandising with Premiums, page 140:
      Use-the-user premium plans can be devised to fit a great many different types of businesses. Among the largest users of such techniques are appliance manufacturers and their dealers, […]
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