two-price advertising

English

Noun

two-price advertising (uncountable)

  1. A sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price.
    • 2011, William Chitty, Integrated Marketing Communications, page 181:
      Comparison, or two-price, advertising is used when advertisers compare their current prices to previous or future prices.
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