trademark erosion

English

Noun

trademark erosion (countable and uncountable, plural trademark erosions)

  1. The situation that occurs when a trademarked name becomes a generic name through constant use.
    Synonyms: genericization, genericide
    While many companies object to the process of trademark erosion, there is little that can be done to prevent it.

See also
  • Category:Genericized trademarks by language, containing terms born in this way.

Further reading
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