shrinkflation
English
Etymology
Blend of shrink + inflation. Popularized by economist Pippa Malmgren.[1]
Noun
shrinkflation (uncountable)
- (economics, informal, neologism) The practice of making products smaller while continuing to market them at the same price.
- 2016, Andy Dawson, Get in the Sea!: An Apoplectic Guide to Modern Life, page 106:
- Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board.
- 2021, Rosalind Masterson, Nichola Phillips, David Pickton, Marketing: An Introduction, page 489:
- According to the UK Office for National Statistics (ONS), shrinkflation most commonly affects food, drink and household products such as toilet rolls, nappies, tissues and washing-up liquid.
- 2022 May 18, Caitlin Cassidy, “Shrinkflation bites: popular food brands quietly downsize while charging same price or more”, in The Guardian:
- Major cereal brand Kelloggs has also been accused of shrinkflation. Since 2019, the company had moved from selling 670 gram Crunchy Nut boxes for $6 to selling 640 gram boxes at $9 a pop, Choice found.
- 2023 September 14, “Carrefour puts ‘shrinkflation’ price warnings on food to shame brands”, in The Guardian, sourced from Reuters, →ISSN:
- Consumer groups say shrinkflation is a widespread practice, which supermarkets like Carrefour are also guilty of in their own-label products.
Related terms
- shitflation
- skimpflation
Translations
Translations
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References
- “That Shrinking Feeling”, in Merriam-Webster, 2022
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