retailtainment

English

Etymology

Blend of retail +‎ entertainment

Noun

retailtainment (uncountable)

  1. A commercially-designed experience that combines entertainment and retailing.
    • 2001, Barry Berman, Joel R. Evans, Retail management: a strategic approach, page 631:
      We also are able to achieve that connection with retailtainment — our Oreo Stacking Contest, Grandparents Day, and our Wal-Mart Live broadcasts of exclusive concert performances from Garth Brooks, Britney Spears, Faith Hill, and others.
    • 2006, John E. Richardson, Annual Editions: Marketing 07/08, page 158:
      China "is the world leader in retailtainment," Mr. Menzer says. "You go into the store and there's a fashion show of some of your apparel lines.
    • 2023, Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou, Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry, page 88:
      Therefore, we anticipate consumers' perceived value and satisfaction with retailtainment will be different for consumers with high versus low likelihood to use instore technologies.

Synonyms
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