remerchandise

re- +‎ merchandise

remerchandise (third-person singular simple present remerchandises, present participle remerchandising, simple past and past participle remerchandised)

1. (transitive) To merchandise again or anew; to remarket.
   • 2004, Luiz Moutinho, Charles S. Chien, Problems in marketing:

     For example, an unsuccessful men's deodorant was successfully remerchandised by repackaging, heavier advertising, a higher price and new brand name 'Brut'.