rainmaking

English

Etymology

rain +‎ making

Noun

rainmaking (uncountable)

  1. The attempted artificial production of rain, either by use of magic or by seeding clouds.
    • 1936, Rollo Ahmed, The Black Art, London: Long, page 171:
      There are endless varieties of rain-making practised by witch-doctors[.]
  2. (US, informal) Hiring someone who creates business opportunities or revenue.
    • 2005, Steve Sailer, Why (Some) Men Don’t Support Summers‎:
      His firm's goal was to fill their gender quota—and simultaneously do some rainmaking by hiring the daughters of CEOs.
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