puffery

English

Etymology

puff +‎ -ery

Pronunciation

IPA^(key): /ˈpʌfəɹi/
Audio (Southern England) (file)

Noun

puffery (countable and uncountable, plural pufferies)

An act of puffing.
Excessive or false public praise.
Superficial or insubstantial material; fluff.
- 1990, Wayne Jancik, The Billboard Book of One-Hit Wonders, →ISBN, page 294:
  Harvest was promptly pegged as a "lite" group, a purveyor of pop puffery.

Derived terms

puff piece

Translations

act of puffing

French: esbroufe (fr)
German: , Paffen n, Aufblasen n, Pusten n, Blasen (de) n, Fortblasen n

fulsome public praise

German: Schmeichlerei f, Anpreisung (de) f, Marktschreierei f, marktschreierisches Gehabe n, marktschreierisches Anpreisen n, Lobhudelei (de) f, überschwängliches Lob n, Lobeshymne (de) f

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