open rate

English

Noun

open rate (plural open rates)

  1. (Internet marketing) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
    Coordinate term: click-through rate
    • 2011, John Arnold, E-Mail Marketing For Dummies‎, John Wiley & Sons, →ISBN:
      You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.
  2. (marketing) A similar measure applied to conventional advertising mail.

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