negative reinforcement

negative reinforcement (uncountable)

1. The removal of a discouraging stimulus associated with a particular behaviour with the result that it is more likely to be repeated.

   Coordinate term: positive reinforcement

   • 2015, Ilona Rodan, Sarah Heath, editors, Feline Behavioral Health and Welfare, Elsevier Health Sciences, →ISBN, page 46:

     With negative reinforcement, by removing something aversive, the likelihood that the behavior will occur again is increased.