micro-targeting

English

Noun

micro-targeting (uncountable)

  1. Alternative form of microtargeting
    • 2018 March 17, Carole Cadwalladr, Emma Graham-Harrison, “Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach”, in The Guardian‎:
      “This story is more evidence that the online political advertising market is essentially the Wild West. Whether it’s allowing Russians to purchase political ads, or extensive micro-targeting based on ill-gotten user data, it’s clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency,” he said.
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