micro-retailing

micro- +‎ retailing. Grew in popularity as ecommerce merchants experiment with opening lower-risk physical retail spaces.

micro-retailing

1. (economics, marketing, business, finance, technology, neologism) A retail model including things like small-scale pop-up shops and boutique storefronts that leverage a variety of innovative downsized activities.
   • 2020 November 11, “What Is Micro-Retailing? Why & How Retailers Are Going Small”, in Shopify‎:

     Micro-retailing helps create unique, in-person customer experiences. It can drive your brand’s convenience and make the most of the modern omnichannel shopping world. It even makes it easier for retailers to create physical human connections (all while staying within budget).

2. (economics, marketing, business, neologism) A small, demographically targeted store with a focus on a small selection of popular products.
3. (economics, marketing, business, neologism) Small, independent, family owned business in a developing nation.