martech

English

Alternative forms
  • MarTech, Martech

Etymology

Clipping of marketing technology, modeled on fintech etc.

Noun

martech (countable and uncountable, plural martechs)

  1. (uncountable) Marketing technology; technology (usually information technology) used for marketing.
    • 2020, Christine Bailey, Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing, Kogan Page Publishers, →ISBN, page 185:
      This chapter draws on the expertise of martech heavyweights to provide a practical guide to assembling a marketing technology stack and planning a martech strategy.
  2. (countable) A marketing company.

Anagrams
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