marketingese

English

Etymology

marketing +‎ -ese

Noun

marketingese (uncountable)

  1. (informal) The jargon used in marketing.
    • 1991 September, Popular Mechanics, volume 168, number 9, page 45:
      When Ford launched the Taurus, the design was characterized as "customer driven," marketingese for determining exactly what the customer wants and then bolting it into the concept.
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