market segmentation

English

Noun

market segmentation (countable and uncountable, plural market segmentations)

(economics, marketing) The process of dividing a market into sub-groups of potential customers based on particular shared characteristics.
Hyponym: benefit segmentation

Translations

process

Chinese:
Mandarin: 市場劃分／市场划分 (shìchǎng huàfēn)
Finnish: markkinoiden segmentointi
Spanish: segmentación de mercados

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