hard-launch

English

Alternative forms

Etymology

From hard launch.

Verb

hard-launch (third-person singular simple present hard-launches, present participle hard-launching, simple past and past participle hard-launched)

  1. (transitive, marketing) To release (a product or service) to the general public.
    Coordinate term: soft-launch
  2. (transitive, informal) To announce (a romantic relationship) or reveal (one's romantic partner) in an explicit manner.
    Coordinate term: soft-launch
    • 2023 February 14, Hanna Lustig, “Emily Ratajkowski and Eric André Hard-Launched Their Relationship With a Joint Nude Instagram”, in Glamour‎:
      Emily Ratajkowski and Eric André just hard-launched their budding romance with a tasteful joint nude shared via the comedian’s Instagram on Valentine’s Day.
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