geomarketing

English

Etymology

geo- + marketing

Noun

geomarketing (uncountable)

  1. (marketing) The integration of geographical parameters into various aspects of marketing, including sales and distribution.
    • 2015, Moritz Baum, Valentin Buchhold, Julian Dibbelt, Dorothea Wagner, “Fast Computation of Isochrones in Road Networks”, in arXiv:
      While there is a wide range of practical applications for this problem (e.g., reachability analyses, geomarketing, visualizing the cruising range of a vehicle), there has been little research on fast computation of isochrones on large, realistic inputs.

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