experiential advertising

English

Noun

experiential advertising (uncountable)

  1. (advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message.
    Commercials that make you want to run to the fridge for a soda or drive to the restaurant for a burger are examples of one type of experiential advertising.

Synonyms
  • emotional advertising

See also
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