charm offensive

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charm offensive (plural charm offensives)

1. (idiomatic) A campaign of deliberately using charm and flattery in order to achieve some goal, especially in a political or diplomatic field.
   • 2023 March 21, Pjotr Sauer, “Putin’s two-day charm offensive with Xi underlines who’s boss”, in The Guardian‎, →ISSN:

     Putin’s speech was a culmination of the Kremlin’s two-day charm offensive with China, aimed at cementing ties between the two countries amid Russia’s growing isolation from the west.