bullwhip effect

English

Noun

bullwhip effect (plural bullwhip effects)

  1. (marketing) A distribution channel phenomenon in which demand forecasts yield supply chain inefficiencies: there are increasing swings in inventory in response to shifts in consumer demand as one moves further up the supply chain.
    Synonym: Forrester effect
This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.