brand loyalty

English

Noun

brand loyalty

(business, marketing) The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.

Translations

positive feelings towards a brand and dedication to purchase from it

Finnish: merkkiuskollisuus (fi), brändiuskollisuus (fi)
French: fidélité à la marque f
German: Markentreue f
Italian: fedeltà alla marca f
Polish: lojalność wobec marki f
Russian: лояльность к бренду f (lojalʹnostʹ k brendu)

Further reading

“brand loyalty”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.

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