benchmarketing

English

Etymology

In both senses, blend of benchmark +‎ marketing; but the two appear to have formed independently.

Noun

benchmarketing (uncountable)

  1. (derogatory) The misleading use of unrepresentative benchmark software results in marketing a computer system.
  2. (business) The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.

Translations
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