behavioral economics

English

Alternative forms
  • behavioural economics

Noun

behavioral economics (uncountable)

  1. (economics, psychology) A field of economic analysis concerned with the influence of psychological factors on the economic decision making of individuals or institutions.
    • 2013 August 1, Bill Curry, “Canada studies Britain’s ‘nudge unit’ for ways to give the public a push”, in The Globe and Mail‎:
      Now Canada is looking into this growing field of behavioural economics. […] Supporters view behavioural economics as a complement to classical economics, which assumes people make rational, well-informed decisions that are in their best interest.
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