backsell

back- +‎ sell

backsell (plural backsells)

1. (marketing) The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
   • 1984, Industrial Marketing Digest, volume 9, page 132:

     Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.

backsell (third-person singular simple present backsells, present participle backselling, simple past and past participle backsold)

1. (marketing) To promote in this manner.

• sellback