aided awareness

English

Noun

aided awareness (uncountable)

  1. (advertising) In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.
    Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.

See also
This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.