Pru

Pru

1. A diminutive of the female given name Prudence.

• Prue

Shortening of Prudential.

the Pru

1. (UK, informal) Prudential plc, a financial services company based in the United Kingdom.
   • 1991, The Economist:

     So, against its original aims in buying the firm — but convinced by Mr Ball that this was the direction in which to go — the Pru followed.

   • 1995, Kathleen Sharp, In Good Faith:

     Also during the 1990s, the Pru aggressively jumped into the group insurance business, the purchase by companies of insurance policies for groups of workers.

   • 2006, Frances Brassington, Stephen Pettitt, Principles of marketing:

     In B2B situations where The Pru and Equitable Life jointly provide products, the business has tended to shift towards The Pru.

• PUR, RUP, U-RP, pur, urp