Gruen transfer

English

Etymology

Named after Austrian-American architect Victor Gruen (1903–1980).

Proper noun

the Gruen transfer

  1. The change that occurs when a consumer who has entered a shopping mall or store with a specific purchase in mind becomes susceptible to making impulse buys as a result of an intentionally confusing layout.
    Synonym: Gruen effect
    • 2017, Leonardo Zuccaro Marchi, quoting Margaret Crawford, The Heart of the City: Legacy and Complexity of a Modern Design Idea‎, Routledge, →ISBN:
      The Gruen transfer (named after architect Victor Gruen) designates the moment when a ‘destination buyer’, with a specific purchase in mind, is transformed into an impulse shopper, a crucial point immediately visible in the shift from a determined stride to an erratic and meandering gait.

Further reading
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