YouTube Shorts

YouTube Shorts is a video sharing platform offered by YouTube for short videos. The platform hosts user uploaded content much like YouTube's primary service. Videos are limited to 15–60 seconds in length. Since launch, YouTube Shorts has gained over 5 trillion views in total.[1]

YouTube Shorts logo

Overview

YouTube Shorts was started in September 14 2020. It is similar to the short form content posted on TikTok. It allows short videos created by users from 15 to 60 seconds long. Some shorts contain tags to help promote users content.[2][3] In addition, YouTube Shorts allows users to add music to videos, captions, among other features.[4] Viewers are able to scroll through an endless amount of videos.[5][6]

History

Release

YouTube Shorts was first released in India in September 2020. The launch was following India's ban of TikTok. In March 2021, it was also released in the United States. [5] It was then released to the entire world in July 2021. The Beta of YouTube Shorts was ended on February 20, 2022.[2][4]

YouTube Shorts fund

 
In January 2021, YouTube Shorts content was changed majorly, in May 2021, YouTube announced the YouTube Shorts fund. This is a system in which top Shorts creators could be paid. YouTube has explained this as a way to "monetize and reward creators for their content" and that it would be "a $100M fund distributed over the course of 2021-2022."[7]

References
  1. Spangler, Todd (25 January 2022). "YouTube Shorts Tops 5 Trillion Views to Date, Platform to Test Shopping and Branded Content for TikTok-Style Videos". Variety.
  2. Spangler, Todd; Spangler, Todd (October 15, 2021). "YouTube Shorts at One Year: What the Video Giant Has Learned About the 60-Second Format — and What's Next".
  3. "How to Make YouTube Shorts: Everything You Need to Know". January 12, 2022.
  4. "YouTube Shorts launches in India after Delhi TikTok ban". the Guardian. September 15, 2020.
  5. Gartenberg, Chaim (March 18, 2021). "YouTube Shorts arrives in the US to take on TikTok, but the beta is still half-baked". The Verge.
  6. "YouTube Shorts soon to get custom voiceover feature like TikTok". GSMArena.com.
  7. "YouTube Launches New $100 Million Fund for Shorts Creators, Adds New Creative Tools for Shorts Clips". Social Media Today.

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