New Labour

New Labour refers to a period in the history of the British Labour Party. This period was from the mid-1990s to the early 2000s, under leaders Tony Blair and Gordon Brown. The name dates from a conference slogan first used by the party in 1994. This slogan was later seen in a draft manifesto published in 1996, called New Labour, New Life For Britain. It was presented as the brand of a newly reformed party that had changed Clause IV and supported market economics.[1]

A red rectangle with the words "new Labour new Britain" in white letters across the top
New Labour logo

References
  1. Grice, Andrew (7 January 2002). "Architect of 'Third Way' attacks New Labour's policy 'failures'". The Independent. Retrieved 14 July 2012.(subscription required)


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