Create Music Group

Create Music Group is an American record label and distribution company. It was founded in 2015 by Jonathan Strauss and Alexandre Williams. It is headquartered in Los Angeles, California.

Create Music Group, Inc.
Founded2015 (2015)
Founder
  • Jonathan Strauss
  • Alexandre Williams
HeadquartersUnited States
Number of locations
Los Angeles, California, U.S.
Websitecreatemusicgroup.com

History

Founding

Create Music Group was founded in 2015 by CEO Jonathan Strauss and COO Alexandre Williams.[1] Strauss invested $1 million in the company, and later raised a seed round of $2.25 million in exchange for a minority stake.[2] The company began by collecting unclaimed revenue for EDM artists on YouTube. As of January 2019, Create Music Group monetizes approximately 9 billion streams per month.[2]

Partnerships and acquisitions

In 2016, Create Music Group acquired distribution company Label Engine, a company Williams had previously worked for.[3] The company distributes for clients such as Insomniac Records, YNW Melly and 6ix9ine.[4]

In 2018, Create Music Group announced the launch of its music publishing division signed by 6ix9ine.[5]

Releases

Following the launch of its publishing division, Create Music Group distributed 6ix9ine's album Dummy Boy after the release was leaked.[6]

References
  1. "How This Startup Is Finding Millions in Unclaimed YouTube Revenue For Artists and Labels". Billboard. Retrieved 2019-04-26.
  2. Feldman, Dana. "How Create Music Group Found $60M In Unclaimed Revenue For Artists And Labels In Three Years". Forbes. Retrieved 2019-04-01.
  3. "Create Music Group launches publishing division, signs Tekashi 6ix9ine". Music Business Worldwide. 2018-09-11. Retrieved 2019-04-01.
  4. "Create Music Group now shows daily YouTube, Spotify and Apple Music revenues to its artists". Music Business Worldwide. 2019-01-28. Retrieved 2019-04-01.
  5. "Create Music Group Launches Publishing Division With 6ix9ine Signing". Billboard. Retrieved 2019-04-01.
  6. Cohen, Trace William (Nov 27, 2018). "6ix9ine's 'DUMMY BOY' Album Officially Released". Complex.
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