Appeal to popularity

An appeal to popularity, also called argumentum ad populum (Latin for "appeal to the people"), is a logical fallacy. It happens when someone tries to argue that something is right because lots of people believe in it.[1]

An example is saying "many people buy extended warranties, therefore we should buy one for our new computer".

References
  1. Austin Cline. Argumentum ad Populum Archived 2006-04-26 at the Wayback Machine


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