Acura

Acura is the luxury brand of the car company Honda.[1] It has been established in the United States, Canada and Hong Kong since March 1986.[2] The brand has been used to market Honda's luxury cars and high performance models.[3] Before Acura, most Japanese cars were economical in design.[3] 1986

Acura
Company typeDivision
IndustryAutomotive
Founded27 March 1986 (1986-03-27)
FounderSoichiro Honda
Headquarters
Area served
  • United States
  • Canada
  • Mexico
  • Panama
  • Kuwait
Key people
  • Jon Ikeda (VP and Brand Officer)
Products
  • Luxury vehicles
  • Performance vehicles
BrandsA-Spec, Type-S
ServicesAutomotive financing
OwnerHonda
ParentAmerican Honda Motor Company
Websiteacura.com

References

  1. "Honda's premium brand makes cars and SUVs positioned above the mainstream". www.consumerreports.org.
  2. "Acura Mexico". www.honda.mx/acura.
  3. "A Short History of Japanese Luxury Cars". Businessweek.com. 23 May 2006. Archived from the original on 28 June 2011. Retrieved 19 July 2011.


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