Tiff's Treats
TypePrivate
IndustryFood (bakery)
Founded1999
FounderLeon Chen
Tiffany Chen
HeadquartersAustin, Texas
Number of locations
93
Total equity$500 million
Number of employees
2,000
Websitehttps://www.cookiedelivery.com/

Tiff’s Treats is a privately held cookie manufacturing and delivery company, founded in Austin, Texas by two University of Texas graduates. The company operates 93 locations in five states.[1]

History

Founders Tiffany Taylor and Leon Chen met as sophomores at the University of Texas at Austin. The idea for the company started after Tiffany accidentally stood Leon up for a date. She then delivered an apology in the form of warm cookies she'd just baked.[2]

The company was established in 1999 with an initial manufacturing facility on Sixth Street in Austin.[3] The founders would bake cookies and deliver them warm to dormitories around Austin.[4] The company’s first order was delivered to a woman named “Amy.”[5]

Founders Tiffany and Leon Chen in 2022.

Tiff’s Treats has conducted multiple rounds of financing and received more than $50 million in outside investment since its founding.[6] In 2017, Morgan Stanley Expansion Capital reported that the fund had invested $25 million in the company and taken a seat on the board.[7] In 2018 the company received additional financing from Andy Roddick and Brooklyn Decker.[8] That same year Tiff’s Treats acquired Nashville-based Jake’s Bakes, a company founded by a fellow University of Texas alumnus.[9]

As of 2020, the company was valued at $500 million[10] with major investors including Kendra Scott, Dirk Nowitzki, Brooklyn Decker and Andy Roddick.[11] As of 2022, Tiff's Treats employed 2,000 people with operations in five U.S. states.[2] and 70 retail locations.[10] The Dallas location was the most trafficked.[10]

Tiffany and Leon Chen were married in 2007 [12] and are parents to twins.[4] Their book, It’s Not Just Cookies: Stories and Recipes from the Tiff’s Treats Kitchen was published by Harper Horizon in April 2022.[13][4]

References

  1. ↑ "Tiff's Treats' Secret Recipe (For Success)". Austin Monthly Magazine. 2018-06-11. Retrieved 2022-06-01.
  2. 1 2 Foster, Tom (2022-03-18). "In Love, With Business: Lessons From Co-Founder Couples". Inc.com. Retrieved 2022-06-01.
  3. ↑ "Austin homegrown Tiff's Treats hits $500M company value". KXAN Austin. 2021-11-23. Retrieved 2022-06-01.
  4. 1 2 3 "Tiff's Treats: How a sweet love story led to one of Austin's sweetest successes". kvue.com. Retrieved 2022-06-01.
  5. ↑ Ragas, Lindsey. "Tiff's Treats finds their first customer from 22 years ago, rewards her with free cookies". KEYE. Retrieved 2022-06-01.
  6. ↑ Wistrom, Brent (November 15, 2017). "Morgan Stanley Invests $25M into Tiff's Treats". www.bizjournals.com. Retrieved 2022-06-01.
  7. ↑ "Tiff's Treats $25 Million Funding Round Led By Morgan Stanley Expansion Capital". Morgan Stanley Investment Management. Retrieved 2022-06-01.
  8. ↑ "Tiff's Treats nets tennis-star backing". Nation's Restaurant News. 2018-06-14. Retrieved 2022-06-01.
  9. ↑ Dinges, Gary. "Tiff's Treats expands to new state, acquires competing chain". Austin American-Statesman. Retrieved 2022-06-01.
  10. 1 2 3 Hawkins, Lori. "Tiff's Treats, an Austin success story, is now a $500 million company". Austin American-Statesman. Retrieved 2022-06-01.
  11. ↑ "Tiff's Treats attracts high-profile investors". www.foodbusinessnews.net. Retrieved 2022-06-01.
  12. ↑ Gratton, Robert (November 1, 2013). "Austin Power Couples: The Tiff's Treats duo". www.bizjournals.com. Retrieved 2022-06-01.
  13. ↑ CBS-TV Austin, We Are Austin (2022-03-31). ""It's Not Just Cookies": Tiff's Treats founders chronicle their journey in a new book". KEYE. Retrieved 2022-06-01.
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