Roderick Howard Allen
Born(1929-05-16)16 May 1929
Consett, County Durham
Died22 August 2007(2007-08-22) (aged 78)
NationalityBritish
Occupationadvertising executive

Roderick Howard Allen (16 May 1929 – 22 August 2007) was a British advertising executive who wrote many well known advertising slogans and jingles used in the United Kingdom. He was nicknamed the "jingle king".

Allen was born in Consett, County Durham and worked in advertising from the age of 17. His career was only interrupted by National Service in the Royal Corps of Signals. In 1966, Allen joined Mike Brady and Peter Marsh to co-found the advertising agency Allen, Brady and Marsh, which was one of the five largest agencies in the UK during the early 1980s until its demise in the late 80s following a take-over by another ad agency, Lowe.

Famous slogans

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